If you’re a diehard True Detective fan or happened to hit the theaters for one of summer’s biggest action flicks, San Andreas, you probably recognize Alexandra Daddario. If not, it’s time to get to know the model-turned-actress because she’s just been tapped as the new face of Swiss watch company, Movado.
Courtesy Movado
In her debut ad campaign for Movado, an accessory brand known for its sleek and distinguished watch designs, the star poses in an all-denim ensemble — a chambray button-down, cropped and frayed jeans and a pair of blue velvet flats. But her most important accessory of the shoot by fashion and celebrity photographer Yu Tsai? The sophisticated silver diamond timepiece.
“It is an honor to be given the opportunity to represent Movado as a brand ambassador,” Daddario told PEOPLE. “Being a part of such an iconic, modern, sophisticated brand is a dream come true and I look forward to this incredible partnership.”
Courtesy Movado
As the new face of Movado, the star follows in the very stylish and talented footsteps of Kerry Washington and jazz legend Wynton Marsali.
RELATED PHOTOS: People’s 2015 Best Dressed List: See All the Winners
Below, check out an exclusive behind-the-scenes clip of Daddario on set shooting the fall campaign! And for more Alexandra action, check out the relaunched Movado.com for her homepage takeover.
What do you think of the star’s new campaign ad? Share below!
–Sarah Kinonen
Follow @sarahkinonen
RELATED VIDEO: Ashley Madekwe Models PEOPLE x Gilt!
- Comment
