Courtesy Calvin Klein
Calvin Klein certainly made quite a stir with its last, extremely suggestive Spring 2016 campaign that featured provocative, underwear-clad images of some of your favorite stars squeezing fruit and lounging in bed, including Kendall Jenner, Justin Bieber and Abbey Lee Kershaw. But the brand’s newest set of images is poised to blow those double-entendre laden shots out of the water with a lengthy roster of A-list talent that are as stunning as they are wildly different.
For its Fall 2016 offering, Calvin Klein chose a hugely diverse cross-section of stars from millennial social media mavens to old guard fashion elite. According to a press release from the brand, the new campaign features people from all walks of life, including actors, musicians, cultural figureheads, athletes, fashion icons, Instagram It-girls, artists, and both professional and street cast models. Amongst all those faces are a handful of major celebs, such as Margot Robbie, the face of the brand’s Deep Euphoria fragrance, Bella Hadid, Frank Ocean, Young Thug, Zoë Kravitz, Henry Rollins, and Cindy Crawford‘s son, Presley Gerber.
Courtesy Calvin Klein
The campaign was photographed and filmed by Tyrone Lebon, who has shot campaigns for Calvin Klein in the past. As with the Spring 2016 global multimedia advertising campaign, all of the many Calvin Klein brands, including Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear, are presented together to create a comprehensive set of images.
Courtesy Calvin Klein
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Everyone from models of the moment, like Bella, to celebrity offspring, like Zoë Kravitz and Presley Gerber, and living legends of the industry, like Grace Coddington and Kate Moss (resuming the iconic underwear-clad role of her youth) were given there own set of shots adding to the timeless quality of this campaign.
Courtesy Calvin Klein
In addition to the photos, there are also intimate interviews with each of the campaign cast members, as well as special behind-the-scenes material and social media moments that will be slowly released over the course of the next few months.
Courtesy Calvin Klein
Let’s just hope CK is more trustworthy on their delivery dates than Frank Ocean is with his new album that’s finally “coming out this month.”
What do you think of Calvin Klein’s new ads? Which shot is your favorite? Sound off below!
–Emily Kirkpatrick
Follow @kirkpate
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