Barbour
Sometimes we’re pretty convinced celebs just have more hours in a day than the rest of us. On top of their success as actors, singers, athletes, they’re always working on brand partnerships. Outlander‘s Sam Heughan is putting his fashion design skills to the test with Barbour, gymnast Aly Raisman is fronting Aéropostale’s back-to-school denim campaign, plus check out what’s new from Rihanna’s Dior partnership and Juicy Couture’s return to the tracksuit.
After serving as the Grand Marshall in the Barbour-sponsored N.Y.C. Tartan Day Parade, Outlander‘s Sam Heughan has been named the first Global Brand Ambassador for the English clothing company. And as part of his partnership Heughan will develop his own capsule collection made with the brand’s signature tartans — we’re holding out hope that includes a tartan kilt to add to his collection.
“I am delighted to be working with Barbour and feel very privileged that they have chosen me to be their first Global Brand Ambassador,” he said in a statement. “Being Scottish, I grew up with the brand and have always been a big fan — being born in the same rural area as John Barbour, in the south of Scotland.”
He also respects the longevity of the brand saying that he’s intrigued by how Barbour “has adapted yet retained its strong identity” since its start in 1910. “I have a great passion for the company and their employees that feels more like I’ve been welcomed into their extended family. I very much look forward to designing my own capsule collection based on this ethos and to representing the brand in the UK, the US and internationally.”
RELATED PHOTOS: Editors’ Picks: Our Fantasy Desk Sweaters
Up next is two-time Olympic gymnast Aly Raisman’s gig with Aéropostale. She’s fronting the back-to-school denim campaign with a high-intensity video and imagery that show her flipping, skipping and flying through the air in a floor routine wearing the brand’s Seriously Stretchy Denim.
RELATED VIDEO: Aéropostale Aly Raisman
Raisman says filming the campaign was a fun change of pace for her. “I’m always competing in a leotard so being able to perform in the Seriously Stretchy Denim was a fun and off-beat way to bring fashion into my everyday routines.” And goes on to describe the partnership as “a dream come true.”
We brought you the news of Rihanna’s exclusively designed sunglasses collection for Dior earlier this summer, and now the brand released a fun and sexy gif of the star modeling a pair. And when we say a gif is sexy, we aren’t kidding.
And finally, the tracksuits you adored and loved in high school are back. Yes, the Juicy Couture is bringing back the velour sweatsuit with the campaign slogan #trackisback. To celebrate 21 year of the iconic style the fall 2016 campaign includes a global girl squad of 21 models and influencers in print and video ads where they share their first track piece, their favorite way to style it and more. Catch them all in the cute video below.
Are you excited tracksuits are back?
— Colleen Kratofil
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