(L-R) Kourtney Kardashian, Kim Kardashian and Kris Jenner attend a press conference announcing the "Kardashian Khaos" store opening at the Mirage Hotel and Casino on June 28, 2010 in Las Vegas, Nevada.
Kardashian Khaos, branded as a "celebrity lifestyle boutique," will open at the Mirage on Aug. 21. The boutique will offer a different concept than the DASH clothing stores the family owns in Miami and Calabasas, Calif., featuring products the family owns or endorses.
Kardashian Khaos will be managed by Bravada, a Los Angeles-based company specializing in women's health and fitness. TLK Fusion Entertainment will be handling marketing for the store.