LOS ANGELES — Jennifer Lopez is all for making changes, including a new name for fans to address her by.
A new promotional campaign has been launched introducing the 40-year-old singer's alter ego as Lola. The push began with the release of Lopez's new song, "Fresh Out the Oven" (featuring Pitbull), and includes a new Web site that features the tagline "Who is Lola?"
"She was mysterious ... She was like someone I'd never met. She appeared. and then she was gone," reads an introductory message. "Lola has reinvented sexy. The word sexy can now be replaced with Lola!"
The site also features a woman, presumably Lopez, dancing seductively against a flickering black-and-white backdrop.
The woman affectionately known as J.Lo still hasn't finalized a release date on her yet-untitled album, but Pitbull spoke highly of his collaboration with the Latin star.
"Definitely something very, very sexy," he told MTV's Tr3s of their new single together. "Produced by Pharrell, look out for it. It's kind of like eyes wide shut."
Lopez's last studio album, "Brave," was released in 2007.
Also see: Jennifer Lopez Gallery
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