NEW YORK — The CW Network unveiled the schedule for its 2009-2010 season today at a presentation for advertisers, affiliates and national media in the Theater at Madison Square Garden. The announcement was made by Dawn Ostroff, President of Entertainment, The CW.
“In just three years, The CW has become TV to talk about, with culturally current, quality programming,” said Ostroff. “Next fall, we will have great flow from Monday through Friday, starting with the Monday pairing of ‘Gossip Girl’ and ‘One Tree Hill,’ which made The CW one of the top destinations for young women this season. Tuesday night gives us a perfect match with ‘90210’ and ‘Melrose Place.’ And what could be better than our Wednesday night shows from Tyra Banks and Ashton Kutcher – the all-model lineup of ‘America’s Next Top Model’ and ‘The Beautiful Life.’ On Thursdays, ‘The Vampire Diaries’ taps into the continuing fascination young women have with all things vampire, and makes the perfect lead-in for ‘Supernatural,’ which is coming off its strongest year ever. Moving ‘Smallville’ to Fridays gives us a major player with a loyal fan base to kick off the night. Top all that off with our heartwarming and humorous midseason drama ‘Parental Discretion Advised,’ from writer/producer Liz Tigelaar, and we have a full slate of great programming to keep our viewers watching, chatting, texting and tweeting all next season.”
On Monday, the powerhouse combination of GOSSIP GIRL and ONE TREE HILL will remain in place. Last fall, this winning team made The CW the Number One network with women, and sent Monday night ratings up 118 percent in women 18-34. GOSSIP GIRL, which continues to be one of the most talked-about shows on television, will return to its 8:00-9:00 p.m. slot, followed by ONE TREE HILL from 9:00-10:00 p.m.
On Tuesday, 90210 returns for its sophomore season in the 8:00-9:00 p.m. timeslot. Last season, 90210 gave The CW its highest-rated series premiere ever and improved the 8:00 p.m. time period by 35 percent in women 18-34. The highly anticipated, updated version of the 1990s monster-hit drama MELROSE PLACE will premiere in the 9:00-10:00 p.m. timeslot. The new MELROSE PLACE features a dynamic ensemble of up-and-coming stars, along with two original cast members reprising the roles they made famous: Laura Leighton as Sydney Andrews and Thomas Calabro as Dr. Michael Mancini. MELROSE PLACE promises to deliver all the backstabbing and sizzle of the original series. And, as they did once before, 90210 and MELROSE PLACE will combine for a great night of television.
On Wednesday, AMERICA’S NEXT TOP MODEL returns in its successful 8:00-9:00 p.m. timeslot, followed by the glamorous new drama THE BEAUTIFUL LIFE. Last season, AMERICA’S NEXT TOP MODEL ranked second in its time period with young women. Tyra Banks is one of the few women who is seen regularly on both daytime and primetime television. Beginning this fall, The CW’s daytime block will feature two hours of THE TYRA BANKS SHOW, with an encore episode from 3:00-4:00 p.m. and an original episode from 4:00-5:00 p.m. AMERICA’S NEXT TOP MODEL and THE TYRA BANKS SHOW provide perfect symmetry and a natural fit for The CW brand by targeting the same audience in both primetime and daytime.
New drama THE BEAUTIFUL LIFE joins TOP MODEL on Wednesdays. From producers Ashton Kutcher, Jason Goldberg, Karey Burke, Mike Kelley and Carol Barbee, the fashion-based series gives viewers an exciting, behind-the-scenes glimpse at the cutthroat world of a group of young, beautiful and very sexy models living together in a models’ residence in New York City. The show features a stunning ensemble cast, featuring Sara Paxton (“Last House on the Left”), Mischa Barton (“The O.C.”) and supermodel Elle Macpherson (“Friends”). Together, AMERICA’S NEXT TOP MODEL and THE BEAUTIFUL LIFE will be television’s most fashionable night.
Thursdays go Goth with the new teaming of THE VAMPIRE DIARIES from 8:00-9:00 p.m., followed by SUPERNATURAL in the 9:00-10:00 p.m. hour. Based on the best-selling series of books, THE VAMPIRE DIARIES is the story of two vampire brothers obsessed with the same beautiful girl, and battling to control the fate of an entire town. Starring Nina Dobrev (“DeGrassi: The Next Generation”), Paul Wesley (“Mad Men”), Ian Somerhalder (“Lost”) and Steven R. McQueen (“Everwood”), THE VAMPIRE DIARIES makes the perfect new lead-in to SUPERNATURAL. Last season, SUPERNATURAL’s Winchester brothers gave the network ratings growth across key young demos, despite the highly competitive timeslot.
Big changes are in store on Fridays when SMALLVILLE relocates to the 8:00-9:00 p.m. hour, bringing young viewers from Thursday into Friday nights. With non-stop action and classic DC Comics characters from Lois Lane to Doomsday, SMALLVILLE continues to give loyal viewers the stories and characters they love.
The heartwarming and humorous drama PARENTAL DISCRETION ADVISED will premiere midseason. From writer/producer Liz Tigelaar, (“Brothers and Sisters”), PARENTAL DISCRETION ADVISED is the story of a young girl who finds her biological parents and how that discovery changes all their lives. The show stars Britt Robertson (“Swingtown”), Kristoffer Polaha (“Mad Men”), Shiri Appleby (“E.R.”) and Kerr Smith (“Eli Stone”).
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