HOLLYWOOD, Calif. — Jessica Simpson is opening up about her latest fashion venture, a new lingerie collection that she considers important to her personally.
"My intimates are feminine and sweet with a hint of fun," Simpson, 29, tells Women's Wear Daily of her latest style venture, which launches at Vandale showrooms in New York City this week.
Simpson admits that she has a strong passion for her new products, being such an aficionado herself.
"I love lingerie. What girl doesn't?" the singer and actress asks rhetorically. "My lingerie reflects the way I'm feeling when I wake up and helps me set the tone for my day."
"I think lingerie is a special part of what you wear every day," Simpson continues. "It's fun to pick different colors and styles. What you wear underneath your clothes helps define the outfit, whether T-shirt bras, push-up bras, different patterns and colors, you always have to choose what works best."
The newly-single star also says that there are plenty of exciting additions coming in the future.
"Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing," she says. "We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special."
So what part of the collection is Simpson's favorite?
"I love the seersucker group because it is just classic and so adorable," she says. "We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun."
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