HOLLYWOOD, Calif. — The Hills may be coming to a close this week, but Audrina Patridge has another project to keep her busy.
The 25-year-old reality star is the new face of Bongo, which will be exclusively available in Sears and Kmart Stores in the U.S. this fall. To support the launch, Patridge will headline the Fall 2010 national campaign, set to debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online at www.bongo.com.
"I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall," said Patridge. "Generations of women, including my mom and sisters, have loved this iconic brand, and it's exciting to be a part of something that is so classically cool, American."
"In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand," added Dari Marder, chief marketing officer, Iconix Brand Group, Inc., the company behind the licensing deal. "She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn't hurt that she looks amazing in our jeans."
The campaign was photographed at Smashbox Studios in New York City by Tony Duran. Patridge will make personal appearances on behalf of Bongo as well as host a launch party to celebrate the new Bongo campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson.
Also see: Audrina Patridge Photos
Photo credit: Iconix Brand Group, Inc.
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