Carol Alt Pictures: Carol Alt attends Casio's Shock the World 2010 event held at the Manhattan Center on August 2, 2010 in New York City.
Casio took over New York's Manhattan Center for Shock the World 2010, an exclusive event to unveil the fashionable watches from Casio brands like G-Shock, Baby-G, Edifice and Pathfinder, along with their new celebrity ambassadors. Shock the World 2010 kicked off with a press conference announcing and unveiling the new Casio models. The press conference featured appearances by several special guests, including Ke$ha, Baby-G Brand Ambassador and future Baby-G watch collaborator, Bryan Greenberg, who will act as the Edifice Brand Ambassador. Lamar Odom, star forward for the Los Angeles Lakers, was also on hand to unveil the newest edition to the G-Shock collection. Ke$ha brought Shock the World 2010 to a rockin' close with an exclusive and private performance.
Photo credit: Janet Mayer / PR Photos
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