Matthew Fox and Elle Macpherson Pictures: Matthew Fox and Elle Macpherson attend the IWC launch of the Portofino watch range at the SIHH International Fine Watch makers exhibition on January 18, 2011 in Geneva, Swizterland.
On the 2nd day of the Salon International de la Haute Horlogerie (SIHH) in Geneva, some of the world’s top sporting and entertainment stars came together at a special event to celebrate the launch of luxury watch brand IWC’s new latest generation of its Portofino watch family. Organized by the luxury watch brand IWC Schaffhausen, IWC’s gala event ‘A night in Portofino’ has brought together well known faces – including Hollywood A-Listers Cate Blanchett, Kevin Spacey, Matthew Fox, Jean Reno and Bond director Marc Foster; Sporting legends including Zinédine Zidane, Arsenal Football manager Arsène Wenger and tennis star Boris Becker; supermodel Elle Macpherson and singer Ronan Keating. The entire evening celebrated Italian-style joie de vivre, as around 900 guests were transported to the carefree days of the 1950s and 60s. The focal point of the evening was an exhibition by celebrated photographer Peter Lindbergh, whose shoot in the picturesque harbour town of Portofino featured a selection of international friends of the brands including party attendees Cate Blanchett, Kevin Spacey and Elle Macpherson The 21st Salon International de la Haute Horlogerie (International Fair of Fine Luxury Watchmaking) is held from January 17th to 21st 2011 in Palexpo, Geneva. This private trade fair is a landmark event for the fine watch sector, and at this year’s show 19 watch brands will present their new products, including Baume & Mercier, IWC, Cartier and Mont Blanc. Not only does it attract 12,500 international retailers, journalists and brand representatives, but also some of the world’s biggest celebrities.
Photo credit: Pascal Le Segretain / Getty Images for IWC
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