Eva Longoria Parker Pictures: Eva Longoria Parker arrives at the "Latinos Living the American Dream" premiere held at Grauman's Chinese Theatre on October 21, 2010 in Hollywood, California. Longoria Parker and Pepsi partnered to develop a documentary to present the Latino identity from a fresh point of view.
The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsi's YO SUMO (I Add Up/I Count) movement which encourages Latinos to go beyond being counted and show how they add value to this country, in the year of the Census.
To create "Latinos Living the American Dream," Longoria Parker selected stories from a pool of over 600 submissions to www.pepsiyosumo.com, shared by Latinos from all parts of the country. Working with Cevallos Brothers Productions, Longoria Parker combined the entries to show a fresh perspective of the Latino community.
"Every story entered was so inspiring, that identifying only a few to highlight was a difficult and intense process," said Longoria Parker. "We hope that by shinning the light on some Latinos who are leading successful lives – getting an education, pursuing a career and giving back to their community – we can encourage people everywhere to make their own impact locally and nationally, further proving the drive and power of our culture."
Photo credit: David Gabber / PR Photos
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