Kelly Osbourne and Lourdes Leon Pictures: (L-R) Kelly Osbourne and Lourdes Leon attend the Material Girl "Lucky Stars" casting call at Macy's Herald Square on November 2, 2011 in New York City.
MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc., recently revealed its spring 2011 marketing campaign for its Material Girl brand featuring Osbourne, which harks back to Madonna's roots in the East Village of New York City.
The ad campaign was shot at the iconic venues Lit Lounge and Mars Bar, with Osbourne posing against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional campaign images were photographed at Bathhouse Studios in New York, where the set was inspired by the East Village of the 1980s with chain link fences and iconic images.
The campaign, shot by fashion photographer Brooke Nipar, debuted in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, among other media channels.
Photo credit: Janet Mayer / PR Photos
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