Rachel Sterling arrives on the red carpet at the Nu Pop Movement watch launch party at Kitson Men on November 12, 2009 in West Hollywood, California.
A creative collaboration between renowned jeweler Pascal Mouawad and R&B superstar Jermaine Dupri, Nu Pop translates the POP aesthetic into fashionable, wearable art - eclectic, innovative time pieces which reflect the energy and vibrancy of pop culture.
"I grew up loving fashion watches and admiring Andy Warhol," Dupri says of creating the line. "A lot of my inspiration came from that."
Picture copyright: Chris Hatcher / PR Photos
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