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Salma Hayek Pictures: Dora the Explorer 10th Anniversary Beyond the Backpack Campaign Photos

Salma Hayek Pictures: Salma Hayek attends Nickelodeon's launch of Dora the Explorer's 10th anniversary with the "Beyond the Backpack" campaign held at the Nickelodeon Animation Studio on March 2, 2010 in Burbank, California.

Nickelodeon is marking the 10th anniversary of the world's most beloved Latina heroine, Dora the Explorer, with a unique pro-social campaign titled "Beyond the Backpack" that champions overall school readiness for preschoolers. The campaign will serve as the key component of Nickelodeon's overall plans for Dora the Explorer's anniversary, and will consist of a PSA campaign featuring Salma Hayek Pinault and Dora herself; a fundraising auction of limited-edition Dora backpacks, with designs by Hayek Pinault and other celebrities; financial grants; a dedicated web site with downloadable toolkits for parents and educators; and local community activities across the country. Nickelodeon's anniversary plans for Dora also include four prime-time TV specials; an original documentary produced by Academy Award-nominated Brett Morgen ("The Kid Stays in the Picture"); and new online Dora content for preschoolers and their parents.

Picture copyright: Albert L. Ortega / PR Photos

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