MC Hammer (Yes, THAT MC Hammer) after a rash of Cash-4-Gold commercials and a one-sided spat with HOV, has decided to bring his high energy approach to life and dance to the way we search the internet.
Hammer plans to take on Google with WireDoo; the new search engine, now in pre-beta, he presented to a crowd of unsuspecting techies at the Web 2.0 Summit in San Francisco.
Promising a “deep search” (insert joke here), WireDoo vows to use relationships to draw better, more, shall we say, legit search results.
According to Mashable, “Most search engines are built on links and keywords… Google and other search engines aren’t as strong at connecting keywords to related topics — something he called relationship search.”
So, let’s say your search term is something like “Pumps and a Bump,” you wouldn’t just see clips of the video, but perhaps you’d get results for pumps on sale and some Deion Sanders news, as well.
Search for “Cash for Gold” and you wouldn’t just see gold prices and pawning establishments but perhaps how you, too, can be the proud (if temporary) owner of a gold chain of you, wearing a gold chain.
We’re curious to see what happens with this upon launch. Will it out-do Google? We doubt it. But will it work as hard as Hammer did on this night, at finding related links when we’re searching for other ways the 90s is coming back to get us? We can only hope so.
As a show of our confidence in you, Hammer, we end with this.
