Ratings: Once Upon a Time Holds Strong

Ginnifer Goodwin | Photo Credits: Chris Helcermanas-Benge/ABC

It’s not happily ever after just yet.

Once Upon a Time, a consistent if not blockbuster performer for ABC, was down slightly for a second week in a row, to 11.37 million (compared with 11.64 million in Week 2 and 12.79 million for its debut) and a 3.7 demo rating. Amazing Race lured 9.98 million (2.6 demo rating, a season low).


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