“Hold me,” whispers Lana del Rey as a tattooed man does just that in her latest video for “Born to Die.” The camera stays fixed on a topless del Rey, standing in front of a blowing American flag as said tattooed (and mullet-ed) man strokes her back for the duration of the video.
“Born to Die,” the title track off her forthcoming debut album, is del Rey’s third video since she slipped onto the scene with “Video Games.” Known for her low budget, image-heavy videos, this latest is a pared-down effort, though still heavily playing up del Rey’s image. We watch our solemn duo through what looks like a peephole, as del Rey blinks furtively right at us and her partner keeps his eyes shut. Our best guess is, she’s looking down the barrel of a gun, about to be shot for breaking the law (hence the American flag). Del Rey’s words are a pretty good indicator, too: “Choose your last words/this is your last time/cause you and I/we were born to die.”
Born to Die is due out January 23 on Interscope.
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