Selena Gomez can’t seem to kick her Bieber fever.
Though she may have parted ways with Justin Bieber romantically, she’s following in his fashionable footsteps professionally.
Glamour‘s woman of the year has signed on as the female face of Adidas Neo, joining on-again-off-again beau Bieber, who was named the brand’s style icon in October.
Is Adidas’ choice of spokepersons merely a coincidence, or is the sportswear line banking on the two getting back together?
Adidas’ announcement comes on the heels of an apparent reunion between the two stars.
After joining Biebs to celebrate his big win at the American Music Awards over the weekend, Gomez made her first appearance as Adidas Neo’s brand ambassador on Tuesday.
The company didn’t mention the actress’ relationship with the male face of their hip new brand, posting the following statement about Neo’s new global brand ambassador on the Adidas blog: “Selena is very close to the target NEO consumer, so she really understands the brand’s philosophy of being edgy but comfortable.”
Like her seemingly on-again man, the Disney star kicked off her new campaign with an online contest. While Bieber fans had to find the singer’s hidden gold sneakers, Gomez fans can enter to win a chance to meet the starlet and be a part of a “crazy new type of fashion show” by answering a series of questions on the company’s website.
Whether or not the two officially get back together, Adidas ambassadors will be bound to each for the foreseeable future: Gomez has signed a three-year contract with the company, a slightly longer commitment than Bieber, who inked a two-year deal.
Check out all the pictures of Selena celebrating her new role as the female face of Adidas Neo (and modeling gear from the new line) in our gallery.
What do you think of Adidas’ Neo’s new ambassadors in light of the couple’s rocky relationship status recently? Would you ever work with an ex?
See who made our list of Hollywood’s most glamorous couples in the video below.
