HOLLYWOOD, Calif. — Fans who can’t get enough of Taylor Swift will now have another option.
The 19-year-old country music star has inked an exclusive video-on-demand partnership with Comcast, providing fans instant access to Swift’s popular music videos such as “You Belong With Me” and “Love Story.”
Comcast said the one-of-a-kind music collection will also include behind-the-scene clips and special programming – all in HD. Customers will access Swift’s programming through the On Demand menu by selecting “Top Picks” then “Taylor Swift HD.”
“This channel will be a great way for fans to access their favorite videos and new special programming whenever they want,” said Swift. “I hope they have lots of fun with it!”
“Taylor Swift is hugely popular on-demand, consistently having the top-performing music videos on the service,” added Derek Harrar, senior vice president and general manager of video and entertainment services for Comcast.
Swift is coming off an incredible month of November. First, she became the youngest artist to ever win the coveted entertainer of the year trophy at the Country Music Awards. She then won five trophies, including artist of the year, at the American Music Awards.
