In CBS’ web series Around the World for Free, Parvati Shallow circumnavigated the globe for 100 days without a single dollar to her name, and she has social media to thank for her (mostly) good fortune.
Around the World Productions brought the idea to CBS after the first season had aired in 2007, and the network felt that it was a perfect fit. “We thought this was such a uniquely interactive opportunity because it authentically involves an audience,” says Michelle Lynch, director of original programming at CBS. “It was different for us because we were new to the original content space, so it was the perfect property for us to jump on and run with.”
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