She’s got 17 successful perfumes under her belt, but that doesn’t mean Paris Hilton is taking it easy in the fragrance game. She’s adding a new scent to her collection — and to kick off the star’s latest launch, we’ve got the exclusive scoop, along with a behind-the-scenes video, below.

Courtesy Perfumania.com

The 33-year-old heiress’s newest scent, With Love, Paris Hilton, comes after a long line of fruity and feminine fragrances, but she swears this one stands out from the pack. “‘With Love, Paris Hilton’ is a lot more sophisticated compared to my other fragrances, but still very sexy and fun!” Hilton tells PEOPLE. “It’s also very special as I’m dedicating it to my loyal fans who have been amazing to me over the years.”

Don’t panic, though: She hasn’t changed up her winning forumla. “With Love, Paris Hilton” is still packed with floral notes, such as jasmine and orchid, and topped with sweeter notes of kiwi and apple, and is for “any woman who wants to feel sexy, confident and feminine.” she shares.

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So after 11 years of concocting her signature perfumes, where did the star find the inspiration for With Love? “I travel a lot for work and find myself coming up with new ideas and inspirations wherever I go — and sharing these ideas with my team,” Hilton tells PEOPLE. “I really enjoy the creative process of developing new fragrances.”

Check out the below video for a special behind-the-scenes look at the star’s ultra-glam (what else?) ad for “With Love, Paris Hilton.” And if you’re dying to get your hands on your own bottle, be sure to check out perfumania.com.

Can you believe that this is Paris’s 17th fragrance? Will you be buying one for friends or family (or yourself!) this holiday season? Share your thoughts in the comment section below!

–Sarah Kinonen