With nearly 16 million Instagram followers and over 9 million on Twitter, it’s no surprise that when it came time to announce her “big news” this weekend, Kendall Jenner flexed her social media muscles to reveal what is without a doubt her biggest gig to date: becoming the new face of Estée Lauder!
The reality phenomenon turned A-list model finds herself in good company at the beauty behemoth, as she joins the likes of Joan Smalls, Liu Wen, Constance Jablonski, and Stephanie Seymour on the brand’s roster of spokesmodels. According to a press release, she’ll appear in print, TV, and digital advertising, as well as “play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.”
Of course, a quick glimpse of her Instagram feed provides all the evidence you need that she’s primed and ready for the coveted role. In terms of young, arresting beauty, Kendall is the complete package: there’s the flawless skin, the head of glossy dark hair, the plump pout– not to mention the wide-set almond-shaped eyes that seem as if they were made to rock the perfect cat-eye. Seamlessly transitioning between a fresh face and a classic, bold red lip (and on occasion, a bleached brow), Kendall proves she’s well suited to uphold the company’s iconic color collection — a task we expect she’ll tackle one selfie at a time.
Here, in celebration of Kendall’s exciting new gig, we’re taking a look back at ten of her best beauty moments on Instagram. And head over to Estee Lauder now to check out her favorite beauty picks and a first look at her behind-the-scenes images!
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