As Taylor Swift wisely said Tuesday night, “For the next 24 hours, trust no one.” And judging by all the pranks we’ve seen on social media (one example: Katy Perry debuted a Kris Jenner-esque cut) she certainly had a point. Check out some of the stunts pulled by your favorite fashion brands (then, in some cases, accept their apologies for the pranks by way of a discount code.) Let us know your fave (or any we missed) in the comments!
Boden shoppers got an email this morning claiming that a beach-print dress happened to have an inappropriate image of a nude sunbather, and offering all unwitting customers a refund. Clicking through to the site got you an April Fool’s message and a 25 percent off code.
Rebecca Minkoff is already a favorite of festival-goers (we have a feeling we’re going to see a lot of her fringe at Coachella this year), and she made the announcement that she’d be there in person spinning discs at DJ BECKY. And she included one very non-foolish treat: A 20 percent off code for anyone fooled by the prank.
Benefit Cosmetics has gotten Miss Cleo back on the line for a very special occasion: The launch of the “Flawless Friends Network.” Call the number on the screen and get a message just for you from the celebrity psychic!
This will give you “paws:” Barneys New York spoofed their popular “Locked in Barneys” series with a “Licked in Barneys” video featuring some very cute pooches — who also got “treated” to a special “Man’s Best Fred’s” menu at the store’s chi-chi restaurant.
Shoe line Miz Mooz got a leg up (so to speak) on April Fool’s Day by sending out press releases for the “Selfie Shoe,” a low heel with a charging dock designed to take a photo of your face with the tap of the toe. (And yes, plenty of news outlets picked this one up.)
Kenneth Cole claimed to have invented a bag that would make picking up after your dog chic: The **IT Bag.
Finally, the solution to all your shopping woes: Target’s FannyBasket.
This one we actually wanted to be true: Hunter boots for puppies would be so dog-gone cute.
