American Superstar is the leader in providing a complete solution for entertainers seeking Web site design and development for their brand. We are also the only entertainment network that brings talent, fans and marketers together under a single platform.
Our Mission
• Provide talent with the technology for a state-of-the-art official Web site
• Make it easier for fans to connect with their favorite stars
• Create a one-stop shop for marketers to reach the passionate entertainment enthusiasts visiting the sites of their favorite stars
American Superstar Network
In today’s climate, having an official Web site where you can control your brand and message is of utmost importance. The digital world has changed the media landscape, making it easier for words to get twisted and facts to have very little meaning. As the only company that specializes in assisting entertainers with the development of their online brand, we are the preferred choice for actors, athletes, comedians, musicians, bands, models and more.
Technology
American Superstar will provide you with the latest technology to keep you in contact with your fans. We also offer a reliable hosting solution that can withstand increasing traffic demands, analytical tools to help you evaluate your site’s traffic data, and a database management system so you can market directly to your fans through a variety of channels.
With a robust content management system (CMS) designed for search engine optimization and RSS publishing, your official site will include all of the key elements to increase traffic to your online brand. Some of the content features that can be part of your official site include news, photos, video, music, event calendars, status updates, fan forums, live chats, subscription content, newsletters, wireless updates, e-commerce and your own personal social network for your fans to interact with you and each other.
As a member, you can be assured that your site will always be on the cutting edge of technology.
Distribution
One of the biggest challenges for an entertainer is keeping their fans coming back for more. With content changing less frequently than a regular news site, fans are less inclined to visit an entertainer’s site on a regular basis. By partnering with American Superstar, you will have access to several tools to address these issues.
In addition, since all ASN sites are connected, you will be able to tap into a massive audience and get your content discovered by people visiting sites throughout our network.
Lastly, as an ASN member, your content will automatically be included in Google News, allowing entertainment enthusiasts to discover your latest updates through the world’s largest distribution channel.
Revenue
When putting together an online ad buy, marketers look to the biggest entertainment properties in order to generate the reach they desire. This presents a challenge for individual talent sites since marketers simply can’t spend time contacting smaller sites one-by-one in order to gain the necessary reach. Not to mention, most talent sites do not adhere to the Universal Ad Package Compliance (UAP) adopted by the Internet Advertising Bureau (IAB). Sites that are UAP compliant must have at least one of the four ad UAP sizes (728×90, 300×250, 160×600 and 180×150), thus allowing advertisers the ability to reach the majority of an entertainer’s audience.
As an ASN member, your site will be UAP compliant, and you will have the option of selling your own sponsorships. You can also accept or reject sponsorship opportunities through American Superstar, which provides marketers with a one-stop shop to purchase advertising through our network of official sites. As a member, you will now be able to maximize the potential of your online brand and generate new revenue that you otherwise wouldn’t be a part of.
Efficiency
Our technology allows you to automatically manage your presence on sites like Facebook, Twitter and YouTube. Now with one simple push, your official site content can be posted to the social networks of your choice, saving you the time of managing multiple accounts and driving traffic to the preferred destination – your official site.
Support
From 24/7 technical support to brainstorming on content and promotional ideas for your site, we are readily available to assist you with your online brand.
Join the American Superstar Network
Our Web site pricing plans start at just $14.95 per month. For more information on joining the American Superstar Network, please send an e-mail with your contact information to partners@americansuperstarmag.com.