Her body is many a designer’s muse, she has her own fashion collaboration with River Island, a deal with M.A.C. cosmetics and now Rihanna is taking her career to the next level. The singer has been named the creative director of Puma.
Courtesy Rihanna
According to a release from the company (via WWD), the singer “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
She kicked her partnership off with a flight to Puma’s Herzogenaurach, Germany HQ on Monday, where WWD said she held her “first creative session with the design team, picking out colors, styles and discussing the line’s direction.” Of course RiRi announced her huge new collaboration on social media, wearing an all-white ensemble, including a fur-embellished topper, cozy sweats, a ton of pearl necklaces and of course her Puma sneakers. As one does on their way to a huge business meeting.
What do you think of the star’s new Puma deal? What do you hope she brings to the brand? Share your thoughts below.
–Brittany Talarico
