Salvation Army Turns The Dress Debate Into a Powerful Conversation on Domestic Violence: Photo

The debate rages on—and this time, with a powerful message.

Evolving the Dress debate from an Internet phenomenon to something more, South Africa’s Salvation Army (partnered with Carehaven) created a powerful public service announcement about domestic violence inspired by the white-gold vs. blue-black color-based argument.

PHOTOS: Internet sensations of 2014

“Why is it so hard to see black and blue?” the poster, which features a woman covered in bruises wearing a white and gold version of The Dress, asks readers. It continues, “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

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PHOTOS: Internet memes

The organization tweeted out the photo on Friday, March 6, to help kick-start the conversation, and immediately, men and women around the world responded with positive words and thanks.

<blockquote class=”twitter-tweet” data-cards=”hidden” lang=”en”><p>Bravo <a href=”https://twitter.com/salvationarmyuk”>@salvationarmyuk</a> for turning <a href=”https://twitter.com/hashtag/dressgate?src=hash”>#dressgate</a> into something meaningful and thought provoking <a href=”https://twitter.com/hashtag/stopabuseagainstwomen?src=hash”>#stopabuseagainstwomen</a> <a href=”http://t.co/Vb3II3NKhu”>pic.twitter.com/Vb3II3NKhu</a></p>&mdash; sianbag (@sianbag) <a href=”https://twitter.com/sianbag/status/573817029892947969″>March 6, 2015</a></blockquote>

 

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<blockquote class=”twitter-tweet” data-cards=”hidden” lang=”en”><p>Smart marketing. &quot;<a href=”https://twitter.com/SalvationArmySA”>@SalvationArmySA</a>: Why is it so hard to see black and blue?&#10;<a href=”https://twitter.com/hashtag/StopAbuseAgainstWomen?src=hash”>#StopAbuseAgainstWomen</a> <a href=”http://t.co/xY56jlPHli”>pic.twitter.com/xY56jlPHli</a>&quot;</p>&mdash; Jason Martin (@SCFCJase) <a href=”https://twitter.com/SCFCJase/status/573829278175002624″>March 6, 2015</a></blockquote>

 

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<blockquote class=”twitter-tweet” data-cards=”hidden” lang=”en”><p>Kudos to quick thinking <a href=”https://twitter.com/SalvationArmySA”>@SalvationArmySA</a> for making this non-news item worthwhile. <a href=”https://twitter.com/hashtag/StopAbuseAgainstWomen?src=hash”>#StopAbuseAgainstWomen</a> <a href=”http://t.co/KjMlIB1NLu”>pic.twitter.com/KjMlIB1NLu</a></p>&mdash; Leanne Bucaro (@PRChick101) <a href=”https://twitter.com/PRChick101/status/573873099248156672″>March 6, 2015</a></blockquote>

 

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Are you inspired by the Salvation Army’s PSA? Tweet with @UsWeekly using the hashtag #stylebyUs!

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This article originally appeared on Usmagazine.com: Salvation Army Turns The Dress Debate Into a Powerful Conversation on Domestic Violence: Photo