NEW YORK — Lindsay Lohan is fed up with E-Trade's talking babies.
The 23-year-old actress is suing the financial services firm over a television commercial that first aired during February's Super Bowl, Reuters reports.
In the lawsuit, which was filed Monday in New York, Lohan seeks $100 million in damages for unauthorized used of her likeness.
The ad in question features a baby boy apologizing to his girlfriend for not calling her the night before.
"And that milkaholic Lindsay wasn't over?" the baby girl asks.
The camera then switches back to the boy, who squirms and replies "Lindsay?" before another baby girl, presumably Lindsay, pops up and asks, "Milk-a-what?"
While Lohan's name was never mentioned, she contends that "Lindsay" is as equally recognizable as that of other single-name monikers like Oprah or Madonna.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," her lawyer, Stephanie Ovadia, said in a statement to the New York Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
A spokesperson for Grey Group, which produced the commercial, told the newspaper that "Lindsay" was named after a member of the agency's account team.
Lohan's legal team is seeking an injunction to stop future airings of the ad.
An E-Trade spokeswoman declined to comment on the lawsuit.
Watch the E-Trade commercial below:
[video:http://www.youtube.com/watch?v=lEXZ2hfD3bU&feature=related]