HOLLYWOOD, Calif. — Justin Bieber is the newest spokesperson for Proactiv, the acne company announced Monday.
The 16-year-old singer will talk to teens about acne and skin care to prevent breakouts as part of Proactiv’s marketing campaign.
"This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy – 1, 2, 3 and you’re done," Bieber said in a statement. "My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face."
As part of his work with Proactiv, Bieber will also raise awareness for an educational cause that’s important to him, Pencils of Promise. Pencils of Promise is a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world.
Bieber joins a line-up of celebrity customers-turned-spokespeople for the brand that includes Katy Perry, Avril Lavigne, Jenna Fischer, Jennifer Love Hewitt and Julianne Hough, among others.
Also see: Justin Bieber Photos
