HOLLYWOOD, Calif. — Keri Hilson as been tapped as the new face of Imari, Imari Seduction and Avon’s flagship Color brand, the global beauty company announced Wednesday.
"I’m so excited and honored to be Avon’s newest face," said Hilson. "Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me."
"Keri embodies everything the Avon woman aspires to be—beauty, grace, confidence and success," added Bob Briddon, Group Vice President, Marketing, Avon North America. "We are thrilled to have her on board as the face of Imari and our Color collection."
The 27-year-old singer will appear in the pages of Avon’s brochure for Imari beginning in August 2010 and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.
Hilson is the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana, Reese Witherspoon and Derek Jeter.
Also see: Keri Hilson Pictures
