Video: Richard Heene Denies Balloon Hoax on NBC’s ‘Today Show’

HOLLYWOOD, Calif. — Richard Heene is continuing to shoot down public belief that Thursday’s massive search to locate his missing 6-year-old son Falcon — believed to be in a runaway helium balloon over Colorado — was nothing more than a publicity stunt.

“I’m starting to get a little ticked off,” Heene told Meredith Vieira on Friday’s Today Show. “I’m repetitively getting asked this. What do I have to gain out of this? I’m not selling anything. I’m not advertising anything. My family and I, we do this all the time.”

Speculation that the family may have staged the event kicked into high gear Thursday night when Falcon said during a CNN interview: “We did this for a show.”

“First of all, let’s clarify: He’s 6,” Heene explained to Vieira. “I don’t know that he really understood the question he was being asked.”

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