HOLLYWOOD, Calif. — Rihanna is turning up the heat with the premiere of her "S&M" music video.
In the video, the 22-year-old R&B star pokes fun at having her public persona played out in the tabloids. In the opening scene, she conducts a press conference as the media sits gagged with rubber choke balls.
"It feels so good being bad," she says.
At one point, Rihanna takes gossip blogger Perez Hilton out for a walk while he’s on a leash. She also attacks the media with a whip, all the while keeping her playful sex appeal front and center.
The "S&M" clip was shot by Melina Matsoukas, who also directed Rihanna’s equally colorful "Rude Boy" video.
Also see: Rihanna Photos
Watch Rihanna’s "S&M" music video below:
