Mary-Kate Olsen Found Her Calling in Fashion
HOLLYWOOD, Calif. — Mary-Kate Olsen may have gained fame as a child star, but it's a time that still brings back some painful memories.
Mary-Kate Olsen News
Mary-Kate Olsen Found Her Calling in Fashion
HOLLYWOOD, Calif. — Mary-Kate Olsen may have gained fame as a child star, but it's a time that still brings back some painful memories.
Mary-Kate Olsen Splits With Boyfriend Nate Lowman
HOLLYWOOD, Calif. — Mary-Kate Olsen is back on the singles market.
The 23-year-old star is no longer dating longtime boyfriend Nate Lowman. Her rep confirmed the breakup Wednesday to Us Weekly, revealing that the split happened some time ago.
Mary-Kate and Ashley Olsen Launching New Junior Clothing Line for Penney's
NEW YORK — Mary-Kate and Ashley Olsen are expanding their fashion empire.
The former Full House stars are launching a junior clothing line called Olsenboye that will be sold exclusively at J.C. Penney's stores, Women's Wear Daily reports.
The casual sportswear and accessories collection, which was named after the Olsens' ancestral name, will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The items will be available in sizes 0 to 15, with travel-inspired mini collections occasionally mixed in that will reflect the looks and trends of different cities.
"It's really important that Olsenboye serves lots of girls," Liz Sweney, Penney's executive vice president and general merchandise manager of women's, told WWD. "It's not just about girls size zero or one."
The collection will have a major rollout in February 2010 that will include 600 Penney's stores, but the marketing buzz has already begun. On Monday, an Olsenboye truck cruised around New York selling merchandise and giving out cupcakes, balloons and pins. In addition, empty racks in 50 high-profile stores are being covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship location, for a limited time. There will also be teaser videos upcoming on olsenboye.com to go along with guerrilla and viral marketing campaigns.
The 23-year-old stars have been in the fashion business ever since they shot to fame as twins sharing a role on the ABC sitcom, which ran from 1987-95. Through their company Dualstar Entertainment Group, Mary-Kate and Ashley's clothing empire includes The Row for men and women, and their contemporary label, Elizabeth and James.
"Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate," said Ashley. "Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices."
"Ashley and I felt strongly about creating a unique experience to reach the teen customer, using relevant marketing strategies that would effectively reach this key customer demographic," Mary-Kate added of the strategy for the brand.
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Bob Saget Defends Olsen Twins Over Comedy Central Roast Jokes
HOLLYWOOD, Calif. — Bob Saget is still being a protective father.
The comedian has jumped to the defense of his former "Full House" costars Mary-Kate and Ashley Olsen after his comic pals went overboard poking fun at the 22-year-old twins on his upcoming Comedy Central roast.
Mary-Kate Olsen Had 'Nothing' to Do with Heath Ledger's Drugs Says Attorney
NEW YORK — Mary-Kate Olsen's attorney released a statement Monday saying the actress had "nothing" to do with the drugs that killed Heath Ledger in January.
Report: Mary-Kate Olsen Seeking Immunity in Heath Ledger Death Investigation
NEW YORK — Mary-Kate Olsen is reportedly exercising her rights when it comes to federal investigators probing the death of Heath Ledger.
According to the New York Post, the 22-year-old actress is refusing to speak with investigators until she receives immunity from prosecution.
Mary-Kate Olsen and Spencer Pratt Feud Has Long History
HOLLYWOOD, Calif. — A glance back at a 2007 Details magazine interview about Brody Jenner sheds further light on the history behind the ongoing Mary-Kate Olsen-Spencer Pratt feud.
Mary-Kate Olsen to Star on ABC's 'Samantha Who?'
HOLLYWOOD, Calif. — Mary-Kate Olsen will guest star on an upcoming episode of "Samantha Who?," according to E! Online.
The 22-year-old actress, who rose to fame as a child star on the sitcom "Full House," is currently on set shooting for the ABC series, which stars Christina Applegate.
Mary-Kate Olsen Discusses Heath Ledger's Death
HOLLYWOOD, Calif. — Mary-Kate Olsen has spoken out for the first time since Tuesday's tragic death of Heath Ledger.
Masseuse Called Mary-Kate Olsen After Finding Heath Ledger's Body
NEW YORK — The masseuse who discovered Heath Ledger's body called Mary-Kate Olsen before dialing 911, authorities revealed on Wednesday.
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